Case Study 1
Dalal Street Investment Journal (DSIJ)
Background
DSIJ is India’s oldest and most trusted stock advisory company. They have mostly relied on their print magazine to communicate and give advisory services to their clients. They also had a website which wasn’t up to the mark and their subscription sales were declining.
Solution
Pisits Consulting worked out a plan by looking at their range of services & the industry in which they competed and developed a business plan . The plan included the following;
- Revamping their entire digital footprint. At one point they had 6 apps.
- Discontinuing some of their non-performing services & focusing on hero services
- Introducing new product lines
Result
After 12 months of continuously working with their Product, Advisory, & Marketing teams, the subscription sales saw a growth of 35% +
