Case Study 3
Business Insider
Background
Business Insider is a leading US digital media company operating in the Indian market. Their overall Reach & Value Proposition wasn’t as strong as compared to their competitors. Their advertising revenue base was shrinking and people were leaving in hordes.
Solution
Pistis Consulting worked with the Sales team to first arrest the slide, then worked on a strategy of focusing upon select categories & clients. Pistis was able to strike a few advertising deals in excess of $100k
